Book Series
The
CCBSR is initiating a two-book continuing series.
The titles of the two books are "Chinese Business Strategy" and
"The Chinese Business Model."
Each book will contain 16 to 20 articles, by different authors, from universities in China. The
articles for each book will be chosen based on their potential to: (1) add to
the scholarly and applied body of knowledge in Chinese business strategy or the
Chinese business model; (2) contribute to the development and dissemination of
advanced managerial methods in China; (3) contribute to the development and
effectiveness of Chinese business strategy or the Chinese business model; and
(4) contribute to China's continued economic development.
The articles for the books will be generated by a
nationwide
call
for papers and by the symposium on
"Chinese Business Strategy and the Chinese Business Model."
The articles in "Chinese
Business Strategy" will cover a wide range of business and management
subjects, but every article will discuss the subject as it relates to Chinese
business strategy. The title
template will be: " . . . Chinese
business strategy." For
example, "The role of alliances in Chinese business strategy" or
"The environmental, pollution and Chinese business strategy."
The articles in "The Chinese Business Model" will also cover a wide
range of business and management subjects, and will use a similar focus and
format. The title template will be:
" . . . the Chinese business
model." For example, "The
changing role of state-owned enterprises in the Chinese Business Model" or
"The impact of foreign direct investment on the Chinese Business
Model."
Each book will be published every two years.
The publication of the two books will alternate.
Both books will target:
-
The faculty and graduate students at universities in
China whose research and teaching area is business, management, economics,
strategy, marketing, manufacturing and/or international trade.
-
The libraries at universities in China with a department or school of
business, management and/or economics, and especially those with masters
(including MBA) and doctoral programs in these disciplines and their
sub-disciplines.
-
Executives and
managers at enterprises in China.
The purpose of the two-book
series is threefold.